Car 2 Home App Personalized Advertising Consent

How personalized ads work in the free tier of the Car 2 Home mobile app.

Car 2 Home Personalized Advertising Consent

Version 1.1, effective May 5, 2026

VS1 Software Ltda. ("Company") is a provider of mobile application and vehicle information services. In accordance with applicable law, including the Brazilian General Data Protection Law (LGPD, Lei nº 13.709/2018), the Brazilian Consumer Defense Code (CDC, Lei nº 8.078/1990), the Marco Civil da Internet (Lei nº 12.965/2014), and, where applicable, the EU General Data Protection Regulation (GDPR, Regulation 2016/679), the Company obtains prior and explicit consent from members before delivering personalized advertising communications.

The Company does not collect additional personal information solely for the purpose of serving advertising content. Personalized ads are delivered using only the account and usage information already provided during registration and app use.

How Advertising Works in Car 2 Home

The free tier of the Car 2 Home Service is supported by advertising. This means that ads will be displayed within the App regardless of the consent choice made in this document. The purpose of this consent is specifically to determine whether the ads you see are PERSONALIZED (tailored to your profile and usage) or NON PERSONALIZED (generic, contextual ads not based on your personal data).

The first time you launch the free tier of the App, a Google User Messaging Platform (UMP) consent dialog is shown asking whether you agree to receive personalized ads. The wording of that dialog is governed by this document, and your choice can be changed at any time from the App's Privacy settings.
  • If you GRANT consent: you will receive personalized ads relevant to your interests and usage patterns, which may provide a more relevant experience.
  • If you DENY or REVOKE consent: you will continue to see ads, but they will be non personalized, generic, contextual ads that are not based on your personal profile or behavior. Your personal data will not be used for ad targeting.
  • If you subscribe to Car 2 Home PRO: all advertising is permanently removed from the App for the duration of your active subscription, regardless of the consent settings in this document.

This model is designed to be transparent: you are always in control of whether your personal data is used for ad personalization, and you can remove ads entirely by upgrading to the Pro subscription.

What Personalized Advertising May Include

If you grant consent, personalized communications may be delivered via:

  • In app display advertising tailored to your profile and usage behavior;
  • App push notifications with promotional offers and subscription discounts;
  • Tips and content personalized based on your usage of the Service;
  • Information about partnerships and integrations relevant to your vehicle and usage patterns.

Non personalized ads shown without consent are contextual only and are not based on your personal data, browsing behavior, or vehicle information.

Legal Basis for Processing (LGPD and GDPR)

The use of your personal data for ad personalization is based exclusively on your freely given, specific, informed, and unambiguous consent, in accordance with:

  • Art. 7, I of the LGPD (explicit consent)
  • Art. 6(1)(a) of the GDPR (consent), for members located in the EU

Refusing or withdrawing this consent will NOT remove ads from the free tier of the Service, but will ensure that no personal data is used for ad targeting. To remove ads entirely, please consider upgrading to Car 2 Home PRO.

How to Withdraw Consent

You may withdraw your consent to personalized advertising at any time, without penalty, through any of the following methods:

  • In the App: Settings → Privacy → Advertising Preferences
  • By email: support@car2home.ai (subject: "Unsubscribe, Personalized Ads")

Withdrawal takes effect promptly upon processing of your request. After withdrawal, you will continue to see generic, non personalized ads if you are on the free tier. Withdrawal does not affect the lawfulness of any personalized ads delivered prior to the withdrawal.

To stop seeing ads entirely, upgrade to Car 2 Home PRO through the in app subscription settings.

Your Consent

I agree to receive PERSONALIZED advertising communications from Car 2 Home, including in app ads and push notifications tailored to my profile and usage. I understand that:
  • Declining or revoking this consent means I will still see generic, non personalized ads on the free tier of the Service;
  • Ads are only fully removed with an active Car 2 Home PRO subscription;
  • I may withdraw this consent at any time without affecting my access to the core features of the Service.
Providing this consent is entirely optional.

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